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  • Peter Matejcek

2019 Top Video Tools for B2B Software Companies

I talk about the top tools that I like for B2B Software Companies. This includes tools for managing and reviewing videos, personal sales video tool, distribution platforms, and simple editing.


Transcriptions of the video... for those who like to read.

Hi, everyone. It's Peter Matejcek here and this video looks at the top four tools for 2019 for the B2B software vertical. So if you are a marketing manager in the B2B software space, this video is for you. We're going to cover some awesome tools but before we get started, let's go get a coffee. ♪ [music] ♪All right.

So, cheers. That is good. All right, let's talk about these four tools. So...oh, by the way, too, I always say to, like, specifically try to do for the role inside an organization, so here I'm talking to a marketing manager because most of the time the managers, well, they're in charge of this.

They're in charge of figuring out the tools for the company to distribute videos, to generate the analytics, and actually just to make their job a lot easier. To handle all the stuff that's coming down the pipeline. By all means, if you're a VP, CMO, CEO, it's not that it doesn't apply to you but I try to get specific to each video that I do. All right, so let's talk about the four tools. Why four tools? Well, number one, there are thousands of them out there. Well, not thousands but hundreds of video tools to help you out.

This becomes extremely overwhelming, so I really like to look at, hey, what are the powerful tools that are current? Specifically, 2019. A lot of these companies change on a regular basis and there's this beautiful battle back and forth which I follow quite vigorously and I always like to look at it. So here are the top four tools, at least for me, in 2019 that are going to have the highest impact for a B2B software company.

Now, again, a lot of people think why software and why B2B? Well, B2B and software companies have specific types of videos that they do that they focus on, so you need specific types that you're going to do inside your organization to make that job easier. Not just for creation but also feedback and then ultimately distribution. So let's start with number one, Vimeo.

Now, Vimeo has been around for a long, long time. They started really in the artistic scene, beautiful videos, beautiful shots, a collection of, you know, artisans to be able to host their videos somewhere. Now, what really interested about me this tool just recently is they just came out with not only a phenomenal, extremely well-priced packages to, kind of, host your videos and to collectively do them, and I'll get to that, but they have a collaboration tool.

So that's the beautiful part about it is they actually integrated into their tool. So over here, I don't know if you can see it here, collaboration. Ten team members review and approve all tools and unlimited reviewers and version history. Now, here is why this is so freaking amazing. Look, as a manager inside your organization, yes, YouTube, and we're going to talk about that shortly, but you're really going to focus on, "Hey, I have a collection of videos and guess what?

There's more and more and more video coming out" and inside an organization being created. Such as software, screen captures, animation videos, you know, webinar videos, thought leadership videos, you name it. So what happens is, like, crap, where is all this stuff going to sit? And that's where usually you have something like a Vimeo or a Wistia, or even Vidyard as a collective management tool to keep all the stuff sorted, and the reason you rely on that instead of YouTube, as well, because you can control it.

Since you pay for it, you can control it. You can change the links, delete the links, make sure everything is on brand, and have that control which is key. Now, here's the kicker that these guys were super smart to integrate and not the collaboration tool and here's why. As the marketing manager, the marketing kind of, you know, group controls all the videos. It should. It doesn't have to create them all but it needs to control them for on brand messaging, targeting, use, ultimately metrics.

Right? You need that kind of gatekeeper and one of the things is when you have different departments starting to create their own tools or videos, even if it's internal or external, you need to have a collaboration tool to get notes back and feedback, you know, alongside the videos of what changes to make. Now, here's the thing, if you ever tried to go back and forth inside a video or doing reviews for videos inside emails, man, the string is so long and it's really a pain in the butt to actually figure out what's feedback and what's not.

That's why you have a wicked collaboration tool, which is a simple tool where you literally just click on the video and you make your comments and pop, it goes. Now, the cool part is that used to be a separate tool. Like Wipster, Wipster was a great tool. It's still a great tool but I personally just moved our entire company to Vimeo just because it's all in one. Now, I can host my videos and I have a collaboration tool inside it, and I still get the analytics and distribution.

And plus, these guys, the business package, has like five terabytes of data. Wow, that is just insane amount of storage. Right? And most companies don't do 4k for inside organizations, you know, for videos even because 4k is quite not there yet. 4k is great, you know, putting it on films, etc. but that's a different video.

So let's stay focused, Pete. Yeah, thanks. Okay. So, number one tool I love today is that collaboration tool here that Vimeo did. Super cool because you can host it but you can collaborate back and forth and have it actually all in one tool, and for $55 a month, I don't know if that's Canadian or not, so for the folks in the U.S. it might be a little bit different, it's a phenomenal bang for your buck. And this is where Vimeo is going to give a run for their money for Wistia and Vidyard, but I love both of their companies.

Vidyard is obviously Canadian, I love those. Wistia, they've been around forever. I love their story but there's this beautiful battle going back and forth and Vimeo, from my preference, was lagging behind and now they're just actually taking off, which I really, really love. Okay, number two tool. Here we go. SoapBox. Now, if you haven't heard of SoapBox, SoapBox is a super cool, awesome tool and here's why.

SoapBox is made by Wistia. SoapBox is a simple tool where you, the sales people or anybody, can actually send short video hello messages to start engaging your prospects and B2B, man, we just totally send emails out on a regular basis. And digital distraction is one of the biggest things we've got to compete with, so when you look at trying to email your prospects or reengage your customer, you want to use these short video messages and they have SoapBox.

And it is an absolute, super cool, easy tool to use with these guys. There's some other tools out there like Video BombBomb, they kind of led this space in this video personal message in the real estate stuff but these guys, SoapBox, have figured out how to make it extremely easy and here's the kicker. It's free. That is the beautiful part because, you know what, there are companies obviously like Vidyard that integrate it into their tool, which I love them, again, but there's a pretty hefty price tag that comes with it, and as the sales department, sending video personal messages is a relatively's going to take some time until a lot of sales reps start realizing the power of sending video messages and getting it out there, okay?

So it's still relatively new, which means you've got to make it super easy. This is a Chrome plugin. It cannot get any simpler. It integrates into anything, it's a very simple click and record, and then the other one, it has to be inexpensive. Super cool tool. I highly recommend this one as to use, again. Okay, number three, in no particular order, is of course YouTube.

Now, why would I say YouTube? A lot of people say, "Well, can't we just host our videos on YouTube?" Well, of course, you can host your videos on YouTube. You can control it, you can make them private, but the realization is that, well, it's your video assets and since you don't pay for it, you're not in really control. If YouTube decides to change something, they're going to change it. It has happened but here's why you need to absolutely have your videos on YouTube. It is the next search engine.

It is the search engine. It is. Google owns it, it's coming. I mean my kids just dominate videos on a regular basis. They'll go "How do I do this?" They don't read stuff, they go right to YouTube. So it's a natural occurrence that massive SEO, massive content is going to be driven by YouTube.

So it's not like a "Hey, we're going to have it in there." It's a must. Don't worry about if you don't have thousands or millions of vies, that doesn't exist yet but it's still an architecture for having your content in there. So it's a super important platform for the SEO and to be found, etc. My last is something for editing. Now, a lot of people, at least my focus, is always telling people, "Hey, you shouldn't be really editing your videos" but there's instances where marketing managers and, you know, even screen capturer stuff, like, you want to do some quick edits.

Pertaining they're quick edits, right, because if you get a professional to edit, they'll do it 10 times faster and if you look at the cost that actually costs the organization to edit something internally, it just doesn't make financial sense and even for the workflow. But there is definitely these tools are getting simpler and simpler. A lot of people are familiar with iMovie. iMovie is a great example.

Now, here's the thing as why these guys have stepped up. This is not a free tool. They have a free trial, which is great, but it's a super affordable tool. I think it's, like, $10 a month if not even less for business stuff, but this is a Cloud-based editing tool that has everything you need and everything you don't need. And you don't need a manual or one of these fancy keyboards like I have here for Final Cut...not Final Cut. Adobe Premiere Pro. The funny thing is, I don't even edit in Adobe Premiere.

I edit with these guys and here's why. These guys, WeVideo, I met the founders and talked to them years ago, and they actually started in the K-12 to space, which started with kids. What's a kid going to do if they don't like something? They're not going to use it. So these guys designed a super cool platform that is super easy. It's Cloud-based. It's also collaborative and it has the things that you need and you don't need.

So sometimes you just need to cut some stuff out, you need to put some fillers in there, you need to put some lower thirds, maybe some music, and export it. Boom. And since it's Cloud-based, if you have a couple people working back and forth it doesn't take any, you know, horsepower to run video rendering. It's done in Cloud. Super, super, super awesome tool and I really, really love how they designed these tools.

So, please remember to subscribe, share, comment. I'm going to start cranking out these video content like there's no tomorrow so if you have any ideas of something that you want to hear about, I would love to share with you. And my name's Peter Matejcek and until next time. I think my coffee's a little bit cold now. It's pretty good. It's only nine minutes. Little bit of a longer video but have an awesome day.


#videoproduction #wistia #wevideo #

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