Peter Matejcek

Founder

Peter Matejcek is a systems-focused consultant and operator with over 15 years of experience helping organizations design and run efficient content operations.

Throughout his career, Peter has worked with enterprise and mid-market teams across B2B technology, professional services, and complex organizations where content supports marketing, sales, and internal communication.

After leading thousands of content initiatives, a clear pattern emerged: most content problems were not creative challenges, but operational ones. Teams struggled with fragmented workflows, unclear ownership, rising costs, and content processes that depended on specific people or vendors.

This realization led Peter to shift away from execution-first delivery and toward designing the infrastructure behind content creation.

Today, Peter leads INhouse as a consulting-led practice focused on installing content operating systems inside organizations. His work centers on defining repeatable workflows, reducing time and cost across content operations, aligning output to business outcomes, and enabling teams to operate independently and sustainably.

Video remains a powerful input, but the core focus is on how content is produced, governed, and measured at scale, so it works consistently in the real world, not just in isolated projects.